NAVY REBRAND: DIGITAL CONTENT DEVELOPMENT

Challenge:
We had one year to rebrand America’s Navy, build a new office, build new teams and company culture, all while revamping everything digital in between.

My Role:
I was in charge of everything digital: all social and web platforms, internal recruiting experiences, digital media buys and creation, as well as all content creation—all while assisting the overall rebrand. We achieved our goals, rebranded the Navy, and shattered all digital content goals.

Notable Award-Winning Content:
Ongoing Digital Documentary Series: Faces of the Fleet (10 National Awards)
Ongoing Podcast Story Series: Sea Story (8 National Awards)
Personalized Recruiting Site Rebuild (2 Shortlists)

AwardsWinner of over 20 National AwardsRoleCreative/Content Strategy, Creative Direction & Copywriting