EVEN HOTELS: HOTEL HEALTH

Challenge:
How can one of the most sustainable hotels in the world extend their health mission beyond the constraints of their walls? By getting the people moving as soon as they step off the plane, of course.

My Role:
As Creative Director and Copywriter, I led my team through an exercise—pun intended—in thinking outside of the box—another pun intended. By rewarding healthy decisions with tangible, instant perks starting at the airport, all the way to the hotel, we enticed visitors to walk the walk.

RoleCreative Strategy, Creative Direction & Copywriting