ENTICING ADMISSIONS: CRAFTING A NEW WORLD

Challenge:
University admissions are waking up to the fact that marketing themselves just like any other brand is key—especially when you’re crafting a new world with your staff, faculty, and student base. So, naturally, how does it all come together? And how can a university like Warren Wilson College tell that story to interested students, and get them to make the ultimate decision to enroll?

My Role:
As Creative Director and copywriter, it was up to my small team to figure out how it all comes together—starting with finding the real story WWC wanted to tell, and how to best tell that story directly from the people who make WWC the magnificent experience that it is.

AwardsWinner of 3 National AwardsRoleCreative Direction & Copywriting